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Explore Rohilkhand's Heart

About Bareilly

A majestic blend of rich history, deep-rooted culture, spiritual heritage, and iconic industrial craft. Welcome to the "Nath Nagri" and the city of Jhumkas.

Historical Name

Ahichhatra / Panchal

Region Category

Nath Nagri

Known For

Zari Embroidery & Cane

Famous Symbol

Bareilly Ka Jhumka

Historical Roots & Mythology

Historically, Bareilly was part of the ancient **Panchala kingdom**, a powerful region mentioned extensively in the epic **Mahabharata**. The capital of North Panchala, Ahichhatra, is situated in the Aonla tehsil of modern-day Bareilly. According to mythology, Draupadi, the daughter of King Drupada, was born here, lending her the mythological name *Panchali*.

In the 16th century, the city of Bareilly was formally established by Jagat Singh Katehriya in 1537, and later named after his sons **Bansdeo** and **Bareldeo**. During the Mughal era, it served as an important military outpost and administrative hub, eventually becoming the capital of the Rohilkhand region under the Afghan Rohilla rulers.

Spiritual Harmony: Nath Nagri & Sufi Heritage

Bareilly is globally known as **Nath Nagri** (the Land of Lord Shiva) due to the presence of seven ancient and historic temples located on the seven borders of the city: Alakhnath, Trivatinath, Madhinath, Dhopeshwarnath, Tapeshwarnath, Pasupatinath, and Vankhandeshwarnath. Devotees visit these shrines throughout the year, especially during the holy month of Shravan.

Simultaneously, the city is an internationally acclaimed center for Islamic studies and spiritual Sufi learning. It houses the **Dargah-e-Ala Hazrat**, the shrine of the 19th-century Sufi scholar Imam Ahmed Raza Khan, attracting millions of visitors and disciples from around the globe annually.

Famous Crafts: Bans, Zari & Cane Furniture

The city is nicknamed **Bans Bareilly** due to its historically large bamboo trade and processing industries. Beyond raw bamboo, Bareilly has achieved massive acclaim for its exquisite **Cane Furniture**, handcrafted by local artisans and exported to high-end showrooms all across India.

Bareilly's most luxurious legacy, however, lies in its delicate hand-embroidery work known as **Zari-Zardosi**. Hundreds of small workshop clusters in the old city weave beautiful designs into sarees, lehengas, and ethnic garments, preserving an art form that has passed down through generations. The city is also famously known for its high-quality **Surma (Kohl)**, believed to improve vision and aesthetic charm.

ICONIC TRIVIA

The "Jhumka" Connection

Though Bareilly didn't historically manufacture jewelry on a mass scale, it became permanently linked with "Jhumka" (dangling earrings) due to Raja Mehdi Ali Khan's legendary 1966 Bollywood song **"Jhumka Gira Re Bareilly Ke Bazaar Mein"** (sung by Asha Bhosle for the movie *Mera Saaya*).

Modern Monument

To honor this evergreen cultural reference, the local development authority installed a massive, **14-feet high, 200 kg golden Jhumka monument** at Parsakhera on NH-24, now famously called **Jhumka Chauraha**.

Geographical Summary

River Bank Ramganga River
State District Uttar Pradesh (UP)
Coordinates 28.3670° N, 79.4304° E
Major Division Bareilly Division